Spell Cosmetic
Branding - Brand Strategy
Stavros Chatziioannidis
A full branding of natural, vegan , cruelty free cosmetics brand directed to modern women. The brand takes advantage of multiple trends to make a breakthrough within the markets.
![](https://dizzyheights.eu/wp-content/uploads/2020/11/bottle-of-spellscolors-1024x308.jpg)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/bottle-of-spells1-661x1024.jpg)
Initialy a market research has been performed in order to pinpoint the traits of the specific audience, the positioning of the brand within the competition and the customer needs and key motivators.
![](https://dizzyheights.eu/wp-content/uploads/2020/11/Mask-Group-7.png)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/Mask-Group-8.png)
Next the brand positioning has been designed, including the moto of the brand, the identity, the brands goals and vision.
![](https://dizzyheights.eu/wp-content/uploads/2020/11/Mask-Group-9.png)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/Mask-Group-3.png)
Finally a complete branding has been put together, from logo design to packaging and promotional material
![](https://dizzyheights.eu/wp-content/uploads/2020/11/Mask-Group-5.png)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/Mask-Group-6.png)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/bottle-scaled.jpg)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/14.jpg)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/1RetailBox3_v1.jpg)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/1.jpg)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/logo-mockup-27-08-1.jpg)
![](https://dizzyheights.eu/wp-content/uploads/2020/11/Mask-Group-4.png)