Branding - Brand Strategy
A full branding of natural, vegan , cruelty free cosmetics brand directed to modern women. The brand takes advantage of multiple trends to make a breakthrough within the markets.
Initialy a market research has been performed in order to pinpoint the traits of the specific audience, the positioning of the brand within the competition and the customer needs and key motivators.
Next the brand positioning has been designed, including the moto of the brand, the identity, the brands goals and vision.
Finally a complete branding has been put together, from logo design to packaging and promotional material